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Written and visual guidelines

Gary Fletcher Torbay Crew by Nigel Millard

If you’re designing or writing for the RNLI, these guidelines will help you maintain and strengthen the RNLI brand.

If you have any questions, please email Design Manager Jonathan Lotriet.

Full guidelines

Our brand – our unique visual identity and tone of voice – is one of our most valuable assets as a charity.

Download the full RNLI visual and written brand guidelines here.


LI36553@Female lifeguard on Per.jpg

Youth brand guidelines

These guidelines show how we should communicate with our youngest supporters – children and young people up to the age of 18.